The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He struggled to make payments in the absolute depths of the Great Depression, but the smaller prototypes he previously made of items like ironing panels and ladders had superb potential mainly because children’s toys. This individual named the corporation Profano after two Danish sayings, leg and godt, meaning “play very well. ”
In 1958, he developed the iconic profano brick with tubes inside which makes it interlock with other lego pieces. This innovative innovation changed distinguishly the company and allowed that to develop at an unbelievable pace.
By 1960s, Lego had extended its foreign reach and began generating toys underneath license in North America through an arrangement with luggage producer Samsonite. The business also started selling places with all the parts should build a certain model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, Village (later renamed Lego City), and FabuLand.
In the early 1970s, Lego had taken a remarkable step forward having its introduction of Lego results that acquired movable arms and legs. The company also began using more plastic-type and bringing out larger hindrances for younger kids, a sections called Duplo. In the eighties, Lego’s sales view grew at an extraordinary rate of ten percent each year, despite overall gadget industry sales growth slowing.
Today, Profano is a considerable global business with earnings of over $5. eight billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it really still feels less just like a ruthlessly business giant and even more like an good old family good friend.